ISES Orlando's January Member of the Month ~ Cheryl Andrews FSMD

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Written by Michele Phillips Friday, 15 January 2010 10:58

Name:  Cheryl Andrews FSMD 
Title:  President/ Designer
Company: Cheryl’s Distinctive Creations
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.Cherylsdistinctivecreations.com

How many years have you been in the event industry? Twenty six

What was your first position? Floral Designer at Executive Plants

How did you get into this business? I met Patti Coons when she was employed by FM Productions. She booked Executive to do the floral for an event she had that developed into a wonderful business relationship in the event industry as well as introducing me to ISES.

What services do you and your company provide to the special events industry? We are a full service event and floral design company.  We provide floral design from the grand entrances that greet every guest, to the ballroom table designs as well as stage floral for all occasions.

What has been your company’s most successful event? There are so many. To name a few: Arnold Palmer Invitational, I Star Financial, and The Smokers at the Dolphin, Tech Noveau, and Children’s Miracle Network.

I spend most of my day doing _________? Thinking outside the box to come up with new creations to keep fresh and updated designs.  I also spend a great deal of time trying to educate myself by attending design seminars and reading design publications.

Why did you join ISES? To develop a network of business partners and professional networking among the event specialist in and outside the U.S.

What has been your most memorable ISES experience? Being a part of the 2003 and 2009 WOW Awards and receiving the Esprit award for Best Team Effort.

Is there a book, person, or story that has strongly impacted your career? I spoke of her before, Patti Coons. She introduced me to the world of special events. I can’t think of another career I would rather be in than where I am now.

Do you have a career or industry tip you would like to share? Keep a strong work ethic. Put your emphasis on quality and SERVICE. Give your clients your undivided attention from beginning to end.

Tell us what you enjoy doing in free time: I enjoy down time anywhere. I love the tranquility of the ocean. Through the influence of my husband and my son music (the blues) is a large part of my down time.